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Hanes is putting its marketing account into review, client sources said Wednesday.
The estimated $10-15 million business, now held by Mullen/LHC in Winston-Salem, N.C., will be opened to a competition restricted to roster shops serving Hanes parent company Sara Lee Corp. in Chicago.
“In the face of a challenging business environment, we are looking at our process and want to reassure that we have the best possible marketing team in place,” said Peggy Carter, vice president of corporate affairs for Hanes, the underwear manufacturer in Winston-Salem.
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