Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
If you bumped into Michael Jordan and tried to chat him up, would he politely escape as soon as possible? Good chance. So, it’s somehow gratifying to see a vignette — as you do in this spot for Hanes, via The Martin Agency of Richmond, Va. — in which a certified A-list celeb tries to glom onto the great Michael and is similarly dismissed. Playing himself (and quite convincingly, too), Charlie Sheen seems just as star-struck on bumping into Jordan as any of us would be.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in