Fashion News

'Hands-Free' Shoe Brand Kizik Gets Physical to Prove Its Point in Slapstick Campaign

Indie agency Little Big Engine creates hero spot and nontraditional infomercial for biggest marketing push to date

Kiziks The Easiest Shoes — “The Easiest Shoes” shows what happens to a consumer who tries to put on the kicks with his hands, even though the brand touts itself as "hands-free."Little Big Engine, Kizik

By T.L. Stanley

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Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic—and much parodied—formula that usually included the enthusiastic catch phrase, “But wait, there’s more!”

Case in point is a campaign for Kizik, an ecommerce shoe brand that’s launching its most significant marketing push to date. As part of the digital effort, the brand is dropping a long-form ad that’s packed with sight gags and framed as a whodunnit police investigation.

The

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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