Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic—and much parodied—formula that usually included the enthusiastic catch phrase, “But wait, there’s more!”
'Hands-Free' Shoe Brand Kizik Gets Physical to Prove Its Point in Slapstick Campaign
Indie agency Little Big Engine creates hero spot and nontraditional infomercial for biggest marketing push to date
