'Hands-Free' Shoe Brand Kizik Gets Physical to Prove Its Point in Slapstick Campaign

Indie agency Little Big Engine creates hero spot and nontraditional infomercial for biggest marketing push to date

Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic—and much parodied—formula that usually included the enthusiastic catch phrase, “But wait, there’s more!”