'Hands-Free' Shoe Brand Kizik Gets Physical to Prove Its Point in Slapstick Campaign

Indie agency Little Big Engine creates hero spot and nontraditional infomercial for biggest marketing push to date

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Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic—and much parodied—formula that usually included the enthusiastic catch phrase, “But wait, there’s more!”

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