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HoneyBaked Moves Creative Assignment
CHICAGO–Leveraging hogs to win hams, Carmichael Lynch used its experience in building the Harley-Davidson brand to wrest creative duties for HoneyBaked Ham of Ohio last week.
The Minneapolis agency will handle creative work on print, broadcast and outdoor advertising, as well as some other brand-building duties, for the company’s Midwest division. Carmichael officials estimated the account at $5-10 million.
Doe-Anderson Advertising in Louisville, Ky., which previously handled those duties, will continue to be responsible for media placement, public relations and direct marketing duties through the end of the year.
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