Hampel/Stefanides To Merge With Tucker

NEW YORK Larry Hampel and Dean Stefanides, founders and creative directors of recently shuttered Hampel/Stefanides, New York, are forming a new partnership with their former colleague at Scali McCabe Sloves, William Tucker, managing partner of The Tucker Partnership, New York.

The new firm, Tucker, Hampel, Stefanides & Partners, will have about 65 employees and the two new principals will be senior partners and executive creative directors.

In February, Envoy Communications of Toronto severed its ties with Hampel/Stefanides, its only U.S. unit, which had been in talks for more than a year with a number of possible suitors.

In a statement, Envoy said it decided to close Hampel/Stefanides because it doubted the future viability of the agency given the difficult ad economy and the loss of some of its major clients. Further, an Envoy representative said that the cost of renting space in New York was too high to justify, given its views of Hampel/Stefanides dim prospects.

Hampel/Stefanides was known mostly for its work for Castrol Motor Oil. Shell Lubricants — the Pennzoil and Quaker State brands — is a key client of Tucker Partnership, a representative for the company said. Other clients of the former Hampel/ Stefanides include: Neuberger Berman, Aer Lingus, and Steve Madden.

Representatives for both Castrol and Steve Madden Shoes have said that they are in negotiations over following Hampel and Stefanides to Tucker. The defunct shop’s other clients weren’t available for comment.

In the summer of 2002, The Tucker Partnership acquired the marketing promotions company Carlson Draddy & Associates and renamed it Tucker Draddy Kane & Partners. Their specialty is below the line activity, with an emphasis on Kids Marketing, collateral materials, including Direct Mail, and promotions.

In addition to Shell, The Tucker Partnership’s clients include GE Corporate, Dreyer’s and LVMH.