Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hampel/Stefanides’ TV work for online music retailer CDnow was a key factor in National Discount Brokers’ decision last week to hire the shop following a review.
Hampel used a fictitious roadie pitchman who could have come from This Is Spinal Tap to give a faceless product a distinct personality. And, naturally, that appealed to a company that trades stocks on the Internet.
NDB also “got some great feelings from [Hampel executives] in our meetings,” said Gary Rezak, vice president of marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in