Hallmark/Tassone's Retail Strength Key to Deal

Merger With Ohio’s HMS Partners Creates $250 Mil. Agency
CHICAGO–HMS Partners seeks to strengthen its ability to link clients with retailers through its merger with Pittsburgh’s Hallmark/Tassone, the company’s top executive said.
The combined agency will be called HMS Hallmark and will be one of three divisions of a newly formed holding company, HMS Partners, which will remain in Columbus, Ohio.
“We’re not looking at multiple cities, we’re looking at capabilities,” said Rick Milenthal, who becomes chief executive officer of HMS Partners.