Hallmark, Fox Deal in the Cards

Hallmark Cards has signed a deal with Twentieth Century Fox Licensing & Merchandising that will give the card company access to more than 50 years worth of film and TV icons. Hallmark will use visual images and audio sound bites to expand its humorous “Turn Up The Funny” line, which currently stars characters from The Simpsons as well as comedian Chris Rock.

Hallmark said it would support the new products, which are scheduled to hit retailers this week, with a print campaign and POP in 3,700 of its Hallmark Gold Crown stores. Financial terms were not disclosed.

The deal includes such TV shows and movies as How I Met Your Mother, Arrested Development, M*A*S*H, X Files, Night at the Museum, Alvin and the Chipmunks, Juno, Sound of Music, Miracle on 34th Street, The Rocky Horror Picture Show and Planet of the Apes.

“We are now able to create new ways for millions of people to celebrate important occasions with their favorite entertainment which aligns with our company’s purpose of enriching lives,” Karen Mitchell-Layton, vp-licensing at Hallmark Kansas City, Mo., said in a statement.