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Hallmark Cards has signed a deal with Twentieth Century Fox Licensing & Merchandising that will give the card company access to more than 50 years worth of film and TV icons. Hallmark will use visual images and audio sound bites to expand its humorous “Turn Up The Funny” line, which currently stars characters from The Simpsons as well as comedian Chris Rock.
Hallmark said it would support the new products, which are scheduled to hit retailers this week, with a print campaign and POP in 3,700 of its Hallmark Gold Crown stores.
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