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Burnett Pushing 99-Cent Cards for All Occasions
CHICAGO–Leo Burnett here attempts to give card giving more of an everyday appeal with TV spots that are part of a $50 million marketing effort by Hallmark Cards.
The ads make up the bulk of the launch of Hallmark’s Warm Wishes cards, which will cost 99 cents each and be available at grocery and drug stores as well as Hallmark shops by mid-March.
A 30-second TV spot that breaks March 15 provides examples of when such a card might be appropriate.
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