Hall, Feist Form Film Production Firm

LOS ANGELES CSM Communications executive Lori Hall and The Restaurant supervising producer John Feist, who also has worked on CBS’ Survivor, NBC’s Lost and Emmy-winner Eco Challenge: Borneo, have formed Joint Adventure Films.

The fledgling company’s first show, Imax Freefall: Defying Gravity, is currently in production, and will feature the extreme sport “base jumping” from world-record heights in Pakistan and six other countries. “The sponsorship deals for this haven’t yet been worked out,” said Feist.

The Restaurant, which premiered on July 20, had a 13 percent increase in viewers ages 18-49 in its second week, gaining 8.4 million additional viewers, according to Nielsen. It is unusually sponsored—without a licensing fee from NBC—by Magna Global Entertainment, the media-negotiating division of Interpublic’s Magna Global USA.

Hall, who helped develop a Wells Fargo in-program component for Dr. Quinn Medicine Woman, said that JAF shows will “inlay stuff creatively, instead of slapping it out there. John has the creative eye; I have the marketing sensibility.”