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Analytics firm Ace Metrix has proclaimed gold, silver and bronze medalists among Olympic advertisers (thus far)—Chobani brings home first place, GE second and Coke third in the company's proprietary measurement of ad effectiveness. Ace Metrix measures viewer reaction to national TV ads based on a random representative selection, and logs watchability, persuasion, relevance and other stats.
Ace CEO Peter Daboll said he saw some ads taking off and others that didn't quite hit, notably Nike's Olympics campaign.
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