Haley Takes Charge at BBDO Minneapolis

CHICAGO BBDO has named chief creative officer Denny Haley president of its Minneapolis office, replacing Bob Thacker, who is retiring.

Haley, 53, a 30-year industry veteran, has been in Minneapolis for the past 24 years. He joined BBDO Minneapolis in 1990 as an executive vice president, executive creative director. He began his advertising career at Northlich in Cincinnati.

“Denny’s record as chief creative officer speaks for itself,” said Andrew Robertson, president of BBDO Worldwide and CEO of BBDO North America. “His integrity and judgment, his experience and wisdom and his ability to clear the fog and get people focused on the issues and the work that will build our clients’ businesses are what equip him to be president.”

Thacker, 56, said he plans to teach at the university level and consult. He did not divulge his specific plans. Thacker joined BBDO as president in 1999. Before that, he was senior vice president of marketing at Sears Roebuck and Co. in Hoffman Estates, Ill. Prior to Sears, he was vice president of marketing at Target in Minneapolis.

BBDO Minneapolis is lead agency on Hormel’s $45 million account. The shop in December lost its second largest account, Buffet Inc.’s $25 million business, to Doner in Southfield, Mich., after a review.