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Agency Suggests Brand Could ‘Change the Television Landscape’
SAN FRANCISCO–ReplayTV hired Publicis & Hal Riney to handle its estimated $8-10 million creative and media account after an informal review of Northern California agencies.
Heading the search was the company’s executive vice president of marketing, Buzz Kaplan, a former Los Angeles-area ad executive.
“We wanted a shop that is very creative but is not a boutique, since our account requires full-service capabilities,” said Kaplan, who retired last year as executive vice president at Fattal & Collins (now Houston Helm Fattal & Collins) after nine years with the Marina del Rey, Calif.,
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