Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Overall Billings Growth: Dropped about 4% to $220 million D+.
Clients Lost: Resigned Aspen Ski A.
New Clients: Picked up The Good Guys C-.
Growth From Current Clients: Lost about $9 million from Momenta bankruptcy and other client cuts C-.
Creativity: One of the classiest reels around with a variety of styles, good strategic direction and craftsmanship A.
Management Savvy: The shop missed on the big pitches including MasterCard and Compaq. Turnover continues C.
Teacher’s Comments: New president Tony Houghton and cd Joe O’Neill will have a full plate getting the shop moving forward again.
Overall Grade: B-.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in