CHICAGO--Hal Riney & Partners and market research giant Information Resources Inc. have formed an alliance that could give the advertising agency a unique, ba" /> Hal Riney and IRI form unique partnership <b>By Scott Hum</b><br clear="none"/><br clear="none"/>CHICAGO--Hal Riney & Partners and market research giant Information Resources Inc. have formed an alliance that could give the advertising agency a unique, ba
CHICAGO--Hal Riney & Partners and market research giant Information Resources Inc. have formed an alliance that could give the advertising agency a unique, ba" />
CHICAGO--Hal Riney & Partners and market research giant Information Resources Inc. have formed an alliance that could give the advertising agency a unique, ba" />

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Hal Riney and IRI form unique partnership By Scott Hum

CHICAGO--Hal Riney & Partners and market research giant Information Resources Inc. have formed an alliance that could give the advertising agency a unique, ba

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Beginning today, the two companies are offering a package of advertising, marketing and research services to both small, entrepreneurial companies and to multinational package goods companies. The package is designed to judge the marketplace viability of new products and the remaining equity in mature but underutilized brands. Riney (all offices) will be providing a marketing plan along with television and print advertising.

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