Hajjar Returns to L.A.

Back From Italy, Veteran Joins Kovel/Fuller
LOS ANGELES–After a two-year sabbatical, Norman Hajjar is returning to the Los Angeles advertising scene, joining Kovel/Fuller as a vice president.
The co-founder of Hajjar and Partners (now JSM+ Communications) recently returned from Italy, where he has been studying art and the Italian language in Venice for two years. He left his Marina del Rey, Calif., agency in late 1997 after its majority owner, Dentsu USA, holding company for the Japanese agency’s U.S. operations, aligned the shop with another Los Angeles unit, Colby Effler & Partners. Under the terms of his departure, Hajjar was enjoined from working at another agency for a year.
Hajjar said he is enthusiastic about working with chief creative officer Lee Kovel and president John Fuller. “Lee and I go back a long way,” he said. “We’ve been mutual counselors for years, and I’m glad to be working with him and John.”
The Venice sojourn has left him “energized, enriched and well-rounded,” he added.
Hajjar will oversee the Imperial Bank, Avia and Zicam accounts, and work with the partners and svp Joseph Olin on new business.
He joins at a busy time for the agency, which has added more than $40 million in new business in the last three months, including ad duties for educational site KidsEdge.com. Spending is expected to be around $30 million. The agency also landed the estimated $10-15 million Menus.com account in December.
Total billings now stand at $110 million, and staffers number 57, according to agency executives. The shop is moving next month to larger space in Culver City, Calif. K