Haggman Gets Healthier With R.I. Client Gains

boston—Haggman has further expanded into the healthcare sector, adding Duncan Lodge and Neighborhood Health Plan of Rhode Island to its roster.

“Rhode Island is an important market to us,” said Emily Haggman, executive vp, director of client services at the Manchester, Mass.-based shop. “We have a [growing] healthcare presence there, so [the wins] solidified our place.”

Combined, the accounts are budgeted at around $2 million.

Duncan Lodge tapped Haggman to handle the launch of its facilities. The new private-pay psychiatric-treat ment center in Providence deals with depression, addiction and other mental-health problems. The center is on the grounds of Butler Hospital, which is affiliated with the Brown University School of Medicine.

Haggman is charged with developing the center’s branding stra tegy, including positioning, logo development, collateral, public relations and print advertising.

A print campaign targeting readers of high-end publications is expected for this fall.

“We liked what Haggman had been doing with Women & Infant’s Hospital,” said Anne Powers, vp of marketing and public affairs at Butler Hospital. “It was a logical choice for us.”

Neighborhood Health Plan chose Haggman after a re view that included Argus Communications, Boston.

The agency will fashion an English and Spa nish-language broad cast effort aimed at young families and wo men un der 30. New work is expected to break in June.

NHP is low or no-cost health insurance for families that qualify under the RIte Care Program.

In addition to Women & Infant’s Hospital, Haggman counts Kent Hospital and Butler Hospital among its Rhode Island-based healthcare clients.

Haggman was one of the region’s more successful small shops last year, with growth of more than 30 percent in terms of billings and revenue.

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