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CareGroup Healthcare System has unleashed a barrage of testimonial-style ads for its two Boston medical centers.
Blanketing both local airwaves and print media, individual campaigns for Care Group’s primary hospitals–Beth Israel Deaconess Medical Center and New England Baptist–focus on the quality of the patient experience through “tried but true” advertising, according to Haggman executive vice president Emily Haggman.
Believing that there is no more powerful voice than patients speaking of their own experience, the ads for Beth Israel Deaconess focus on three primary care areas: obstetrics, cardiology and oncology.
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