Haggin Grabs Lion’s Share of Dell

SAN FRANCISCO Haggin Marketing, a direct marketing and catalog advertising agency, has won consumer catalog duties for Dell Computer.

In all, Dell has awarded its $50 million catalog and direct marketing account to three shops, but the biggest share of the business goes to Haggin Marketing of Sausalito, Calif. The agency won the business after a competitive review.

“We’re excited beyond words to be selected to be part of this winning team,” said Jeff Haggin, agency president and founder. “Dell is truly a company that we admire and that the business world admires. The company’s values and its business model are outstanding. And the growth opportunity for Dell is still significant.”

The focus of its work with Dell will include taking advantage of Haggin Marketing’s results-driven, database management strategies, to use catalogs, direct mail, postcards and other mailings in a customer-centric campaign, Haggin said.

Haggin Marketing’s other clients include retailers such as Eddie Bauer, Hallmark Gold Crown and Sunglass Hut International.

Also winning portions of Dell’s business were Interpublic Group’s Hill, Holliday, Connors, Cosmopulos of Boston and T3 of Austin, Texas. Peter Mitchell of Dallas-based consulting company Mitchell & McCue handled the review for the Round Rock, Texas-based client.