Haggar Moves Account From Goodby, Silverstein To Avoid Conflict With Agency's Nike Business

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By Steve Krajewski





SAN FRANCISCO–Because of conflicts with its new client, Nike, Goodby, Silverstein & Partners has parted ways with Haggar Clothing’s $12.5 million account.





The account was shifted, without a review, to GSD&M in Austin last week, according to Haggar officials.





Alan Burks, senior vice president of sales and marketing for Haggar, decided to move the business because of the similarity between the Haggar and Nike brands, specifically when it comes to men’s golf apparel, he said.

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