How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
By Steve Krajewski
SAN FRANCISCO–Because of conflicts with its new client, Nike, Goodby, Silverstein & Partners has parted ways with Haggar Clothing’s $12.5 million account.
The account was shifted, without a review, to GSD&M in Austin last week, according to Haggar officials.
Alan Burks, senior vice president of sales and marketing for Haggar, decided to move the business because of the similarity between the Haggar and Nike brands, specifically when it comes to men’s golf apparel, he said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in