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NEW YORK In a further blurring of the line of publisher and agency, Hachette Filipacchi said it has reached a deal to acquire Jumpstart Automotive, an auto-focused ad network.
After the deal is completed, Jumpstart, based in San Francisco, will take over digital ad sales for the publisher’s stable of auto-related properties, Car and Driver, Road & Track and Cycle World. Jumpstart will continue to operate its network that places automotive ads on other sites, including NADAguides.com,
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