Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ice cream brand Häagen-Dazs has begun a social media-based competition in Germany to encourage people to turn their side-hustles into careers.
The brand is targeting Gen Z consumers with the latest element of its #Don’tHoldBack brand platform, being run by creative agency Space, which aims to help performers, artists and business owners reach their potential. The platform was originally created by Forsman & Bodenfors and released in June 2020.
Running until November 28, the competition will see contestants vie to win billboard advertising, business mentoring and a $3,500 (3,000 euros) bursary.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in