Join Adweek for Outlook 2024, the predictive event marketers trust to navigate a year of economic shifts and cultural change. Register now to save 35%.
Gymshark is bringing the online, offline. The British brand’s first brick-and-mortar space has just crashed into London’s Regent Street, featuring racks, a “sweat room,” green juices, VIP personal shopping and more.
“I want to create a 100-year brand here,” Gymshark CEO Ben Francis said as he gave Adweek a tour of the space. “I want this brand to live longer than I do. To do that, we need to invest consistently in it through economic cycles good and bad, through periods when retail flies and when it doesn’t.”