Gymshark’s Elfried Samba on Growing Fan Loyalty for Brands

Samba gives some personal advice on how to evolve audience communications

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Not just a growing great British brand but also a great social media success story, Gymshark, the fitness apparel and accessories brand, is a company that its customers truly love. A factor in building and growing that admiration is through its social media channels, led by Elfried Samba, the company’s head of social content who spoke to Adweek as part of Social Media Week London.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...