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LOS ANGELES A new campaign from Publicis & Hal Riney for 24 Hour Fitness centers featuring U.S. Olympic athletes broke during the Winter Games, the agency said.
Three spots present the athletes in humorous vignettes, but removed from their respective sport specialties.
“We tried to make the athletes approachable,” said co-executive creative director Jae Goodman, who worked at the San Francisco agency with co-ecd Jon Soto, copywriters Mike Danko and Laura Mulloy and art director Colin Kim on the spots.
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