Brand Marketing

Guns N’ Roses Is Reviving Its Iconic Bullet Logo for the Coachella Crowd

Welcome to the jungle, millennials

By Robert Klara

April 11, 2016

A few days after Christmas 2015, visitors to Guns N' Roses' website noticed that something looked different. Atop the page was the band's bullet logo, a pair of opposite-facing revolvers girdled by a thorny rose stem. It hadn't been used since the group's early days.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
Recommended articles
You Might Like

Prepare for Pent-Up Demand

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

Quiz: What Do You Really Know About TV and Video Pop Culture?

By Amobee

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}