Brand Marketing

Guns N’ Roses Is Reviving Its Iconic Bullet Logo for the Coachella Crowd

Welcome to the jungle, millennials

Headshot of Robert Klara
By Robert Klara

April 11, 2016

A few days after Christmas 2015, visitors to Guns N' Roses' website noticed that something looked different. Atop the page was the band's bullet logo, a pair of opposite-facing revolvers girdled by a thorny rose stem. It hadn't been used since the group's early days.

Headshot of Robert Klara

Robert Klara

Robert Klara is the senior editor of brands at Adweek, specializing in the evolution and impact of brands.

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