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Ecommerce and classified advertising site Gumtree, owned by eBay, has refreshed its brand positioning as it aims to build relevance with younger audiences.
The TV campaign will aim to bring to life its “Good Finds” positioning with six spots produced by Wieden+Kennedy London. The focus is on building its audience among more climate-focused, mobile-first users.
The humorous series of six spots, each 20-seconds in length, focuses on a product being sold alongside traditional marketing methods like loud signage or a cheerleading squad, who are removed by the person aiming to make the sale.
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