With Social Activities Still Rare, Sales of Gum and Mints Continue to Lag

Mondelez and Hershey's both report demand has dropped during the pandemic

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The ongoing mandates of social distancing, face masks and working from home have led to people consuming less gum and mints than prior to the pandemic.

Mondelez International, maker of Trident and Stride, reported that net revenue for its gum and candy category dropped 22% in North America to $182 million for the quarter ending June 30. The company pinned the drop on fewer people being out and about since the Covid-19 outbreak, leading to a decline in trips to the convenience store.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in