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Activision Blizzard is shifting U.S. creative duties on its Guitar Hero franchise to TBWA\Chiat\Day from Crispin Porter + Bogusky, the company has confirmed.
Major media spending on Guitar Hero totaled nearly $13 million last year, according to Nielsen. That figure does not include online spending. Crispin had handled the business since 2008, and the shift eliminates the MDC Partners shop from Activision’s roster.
Guitar Hero becomes the second Activision brand handled by the Playa del Rey, Calif.,
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