Guinness Storehouse Pours More Effort Into Wooing Irish Visitors

Managing director Catherine Toolan helped the brewery’s once pint-sized local tourism base surge as international travel settled

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Ask a New Yorker how often they visit the observation deck of the Empire State Building, or a Bay Area resident how frequently they get to Alcatraz. For Dubliners, and the Irish in general, there’s a similar answer for the number of trips they take to the Guinness Storehouse each year.

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