Guinness Is the Latest Beer to Boycott N.Y.'s St. Pat's Parade, but How Much Does It Matter?

Brand snubs have snowballed

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With its decision yesterday to withdraw support of today’s New York St. Patrick’s Day parade, beer giant Guinness became the latest beer brand to pull its support of the legendary parade, which draws about a million spectators and 200,000 marchers to Manhattan each year. Both Heineken and Boston Beer (maker of the popular Samuel Adams brand) recently announced that they would be sitting on the curb this year, too.

The controversy, in case you haven’t been reading the news for the past 20 years or so, revolves around Boston and New York parade organizers’ refusal to allow gay and lesbian groups to march while carrying any banners or signs that identify them as such.



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