Guinness Is the Latest Beer to Boycott N.Y.'s St. Pat's Parade, but How Much Does It Matter?

Brand snubs have snowballed

With its decision yesterday to withdraw support of today’s New York St. Patrick’s Day parade, beer giant Guinness became the latest beer brand to pull its support of the legendary parade, which draws about a million spectators and 200,000 marchers to Manhattan each year. Both Heineken and Boston Beer (maker of the popular Samuel Adams brand) recently announced that they would be sitting on the curb this year, too.

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