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Today I am Eleftheria O’Parpis. Or does Ellie McParpis sound any more Irish? A new Guinness online ad from BBDO New York declares, “Today, we’re all Irish,” and encourages people to “boldly” take the day off from work on St. Patrick’s Day to “honor my people.” In one of the most multicultural ad castings I’ve seen in quite a while, all sorts of New Yorkers declare their Irish heritage for the day. “Today I am a master of the Irish jig,” says a black man doing a dance.
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