Guinness Brings 'Surge' Experience to Bars

CHICAGO One facet of modern marketing is to create an experience for the consumer. So Diageo will marry its new “Alive Inside” advertising message about the Guinness pour with a plate-shaped device called the “Surger.”

Guinness wholesalers are on the verge of placing the $25 unit into bars that serve the import from the bottle or can rather than from the tap.

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