Guilt Is the Most Effective Medicine in This Relatable New York Clinic Ad

CityMD urges millennials to stop self-diagnosing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Playing the role of armchair doctor sounds harmless until a few clicks about a sore throat leads you to believe you’re on death’s door.

CityMD, the largest urgent care provider in the NY Metro area, launched “You Need Some CityMD” in response to research that found 90% of millennials try to self-diagnose their illnesses rather than see a doctor.

Since sharing is caring, except when it comes to germ spreading, the campaign, launching to coincide with flu season, focuses on the ease and convenience of visiting a CityMD provider and keeping the sickness at bay.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in