Guilt Is the Most Effective Medicine in This Relatable New York Clinic Ad

CityMD urges millennials to stop self-diagnosing

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Playing the role of armchair doctor sounds harmless until a few clicks about a sore throat leads you to believe you’re on death’s door.

CityMD, the largest urgent care provider in the NY Metro area, launched “You Need Some CityMD” in response to research that found 90% of millennials try to self-diagnose their illnesses rather than see a doctor.

Since sharing is caring, except when it comes to germ spreading, the campaign, launching to coincide with flu season, focuses on the ease and convenience of visiting a CityMD provider and keeping the sickness at bay.



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