Guest Critic: Esther Lee

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NEW YORK It’s great to be back in the land of all brands, all categories, all agencies after having been “away” as a client for the past five years. I was pleased to see that there’s more good work out there than I remember.

Absolut “Protest”: Having run the iconic bottle campaign for many years, the company now wants to tell people something more and something new, especially important in a time of significant over-saturation in the premium vodka category.

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