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God bless you, Mr. TiVo. Forty years ago, David Ogilvy observed that “you can’t bore people into buying your product, you can only interest them.” Yet it took the invention of the slick TiVo box to force advertisers to finally confront the question creative people have faced for years: Will anybody actually watch?

This month, even tedious categories like cars, packaged goods and retail are messing around with conventions in an attempt to be more interesting.

First, there is a fabulous ad for Honda’s Fit, with cars gobbling each other up on a futuristic road.



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