Guerrilla Marketing Goes Tweet

Sam Ewen’s firm is called Interference, and that’s a pretty good way to describe what he does. In a digital age, Ewen’s form of guerrilla marketing manages to break through the media landscape with real-life events. For instance, in 2007, Interference caught the attention of jaded New Yorkers by offering free parking on behalf of Vespa, the scooter company.

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