Guerrilla Marketing Goes Tweet

Sam Ewen’s firm is called Interference, and that’s a pretty good way to describe what he does. In a digital age, Ewen’s form of guerrilla marketing manages to break through the media landscape with real-life events. For instance, in 2007, Interference caught the attention of jaded New Yorkers by offering free parking on behalf of Vespa, the scooter company. More recently, Interference set up a window display on behalf of GE Healthcare with terms like “cancer” and “death panels” that lit up whenever someone mentioned those words on Twitter.