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The luxury industry is notoriously exclusive—not just in the price of its products but for creative talent who want to work in the business. A new program from Gucci aims to open doors for young creatives from underrepresented backgrounds in Europe.
Gucci has launched Changemakers, its social impact initiative established in North America in 2019, in London. Developed with Amsterdam-based agency Soursop, the multiyear program will see the luxury brand partner with London College of Fashion and University of the Arts London to offer multidisciplinary scholarships to students who face financial barriers to higher education.