Gte Talks With Ogilvy, Temerlin About $30 Mil. Direct Assignment




DALLAS – GTE Corp.’s Network Services division in Irving, Texas, is reviewing roster and nonroster agencies for a direct marketing contract estimated at $30 million by insiders.
Glen Gilbert, vice president of advertising and social responsibility for GTE Corp., said the company has met with its lead agency, Ogilvy & Mather, New York; Temerlin McClain, Irving, Texas; and other shops.

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