GTE Awards $20-40 Mil. Direct Account To Robinson & Maites

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Robinson & Maites has been awarded a $20-40 million consumer direct marketing account by GTE Corp., following a review. The other contenders were undisclosed.
The account is an expansion of direct marketing assignments previously handled by OgilvyOne, New York, and TargetBase, Dallas, said Alan Maites, president of the Chicago-based agency.

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