GSW Adds Ex-JWT President

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CHICAGO Brian Heffernan, former president of J. Walter Thompson, has been hired as executive vice president of Gerbig, Snell/Weisheimer, one of the largest independent healthcare advertising agencies, to help the shop expand its consumer marketing business.

Heffernan will lead the Columbus, Ohio, shop’s consumer group, which will focus on attracting and serving accounts that relate to health and well-being, agency executives said.

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