GSK Hires new Media Chief From Adidas but Loses Marketer to Rival Pharma Start-up Karo

Simon Peel has succeeded Scott Grenz as global head of media

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GSK Consumer Health Care has hired Simon Peel from sports apparel brand Adidas to lead its media team, replacing global head of media Scott Grenz who left in June, while another GSK marketer Anna Hale has joined Karo Pharma as chief marketing officer.

Peel, who was senior director of global media for Adidas for seven years, based in Amsterdam, will take over from Grenz who was in charge of the pharmaceutical company’s global media strategy across connections planning, digital, media investment and media agency strategy.

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