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SAN FRANCISCO Independent agency Grant Scott & Hurley has won the account of Blackstone Winery, which plans to increase its annual advertising budget fivefold to an estimated $5 million.
Brian Hurley, co-founder of the San Francisco shop, said the review lasted six months, and the incumbent, Anda-Burghardt Advertising in Monterey, Calif., participated as well. Other contenders were not disclosed.
Hurley said GS&H’s strategy is to keep the image of Blackstone’s top-selling merlot from becoming too common. “The trick now becomes how to continue to grow this brand while retaining its authentic boutique image,” Hurley said.
Pacific
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