GS&H Breaks Wine, Church Ads

Grant, Scott & Hurley here has completed new print campaigns for Talus Wines and Glide Memorial United Methodist Church.

Three new ads for Talus break in April in magazines such as Sunset, Cooking Light and Food & Wine. They are slated to run throughout 2002. They carry a new tagline, “Make life interesting,” and showcase quirky ways to do so.

For example, one ad has a couple blissfully sipping Talus’ cabernet sauvignon while seated in a small rowboat. But the boat is perched on a rooftop with breathtaking views of a city skyline.

Agency co-founder Brian Hurley said the campaign budget is $1 million. This is the first work the shop has done for Talus, which is owned by Canandaigua Wine Co., since winning the account in 2001. The agency also handles three of Canan daigua’s more than 30 other brands.

Christine Brenner, marketing director at the client, based in Canandaigua, N.Y., said the ads are aimed at stylish, hip, self-confident men and women age 25-44. “We are targeting people who aren’t afraid to do things a little differently,” she said.

Separately, four new ads for pro-bono client Glide Memorial Church are targeted at a broader audience. Scott Aal, GS&H’s co-founder and co-creative director, said the congregation at the popular San Francisco church ranges from homeless people to celebrities such as Robin Williams. Still, he said, many people are unaware of Glide’s role as one of the largest providers of social services in the Bay Area.

To change that, the ads, which are the first for Glide, use the church’s motto: “Miracles through action.”

One of the text-heavy ads promotes the church’s computer classes. It begins, “A church that teaches forgiveness, acceptance and Micro soft Excel.” Glide’s other offerings include a soup kitchen, health services and a child-care center.

Time, the San Francisco Examiner and San Francisco magazine have all agreed to run the ads for free in the coming months. Infinity Outdoor will run ads on bus shelters beginning March 1.

Hurley, Aal and Grant Richards founded GS&H in 1997 after leaving Goodby, Silverstein & Partners. The agency currently has 16 staffers, billings of $15 million and clients such as the San Francisco Chronicle and Sears Point Raceway in Sonoma, Calif.