GSD&M in U.S. Olympians' Corner

USOC Awards Texans TV, Print Role in First National Image Effort
DALLAS-GSD&M of Austin, Texas, was tapped last week by the U.S. Olympic Committee in Colorado Springs, Colo., to front its first national image campaign.
Set for both print and television executions, the work will highlight the organization’s mission to support U.S. athletes, and in turn, perhaps right an Olympic image tarnished by the bribery scandal surrounding the 2002 Games in Salt Lake City.
Billings and the USOC’s marketing budget were undisclosed.