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DALLAS GSD&M’s first work for Tostitos positions the brand as chips for everyday occasions, rather than mere party fare, the shop said.
The Austin, Texas, agency was awarded creative duties in December. Frito-Lay began talking with GSD&M last spring when it asked the agency to create a campaign specifically for the Tostitos Fiesta Bowl on Jan. 2, according to sources, who said Tostitos incumbent BBDO in New York also produced work. The campaigns of both Omnicom agencies were in “testing” for months, according to sources.
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