GSD&M Touts FedExCup

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LOS ANGELES The PGA Tour is launching a campaign that touts the inaugural FedExCup golf championship.

The work, via Omnicom Group’s GSD&M, breaks next week and runs through the August playoffs.

“The whole idea of golf has changed because of the introduction of a playoff system and having an ultimate champion, with a $10 million purse, ” said Tom Gilmore, svp, group creative director at the Austin, Texas-based shop.

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