GSD&M Is Tasked With Reinventing AARP

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DALLAS — Reinventing the AARP as an American icon is the mission for GSD&M, which added the client’s $25 million account last week, following a review.

GSD&M’s record of building lasting emotional connections between consumers and brands such as Wal-Mart and Southwest Airlines helped the shop clinch AARP’s business, said client officials.

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